FranklyThe roofer wrote the estimate.We read it for you.
Frankly is the homeowner's advocate. With 10 years in the field, we pick apart roofing estimates line by line so you get the best value for the work your home actually needs.
Independent estimate review: Every engagement is a flat fee quoted in writing before any work starts. Send the estimate and you'll receive the exact fee with no obligation.
- 10+
- Years consulting
- SoCal
- Service area
- 100%
- Homeowner-aligned
Case in point
A recent client in Orange County was quoted $42,800 for a full tear-off. After review, the actual scope warranted $26,500 — same materials, honest pricing.
Watch
Frankly, in 30 seconds.
Why homeowners call us before signing a roofing estimate.
Your side of the table
We don't sell roofs. We don't take commissions from contractors. Our only client is you.
Line-by-line review
Every material, every labor charge, every warranty clause — scrutinized against current market rates.
Right scope, right price
Not the cheapest. Not the priciest. The work your roof actually needs — and what it should cost.
How it works
Three steps from quote to clarity.
- 01
Send it over
Upload your estimate, scope of work, or full estimate. PDFs, photos of paperwork — whatever you have.
- 02
We review it
Within 48 hours we'll send back a written breakdown: what's reasonable, what's inflated, what's missing, and what questions to ask.
- 03
Negotiate with confidence
Use our notes in your next conversation with the contractor. Most clients save thousands — and we only do well when you do.
Who we help
Built for Southern California homeowners facing a roofing decision.
Most homeowners only buy a roof once or twice in a lifetime. Every roofer and roofing contractor writes proposals every day. That gap is where overcharges, vague scopes, and unnecessary roof replacements happen. Frankly is the independent residential roofing consultant who sits on your side of the table — reviewing contractor bids, scoping real roof repair work, weighing roof restoration against a full tear off and new roof installation, and helping negotiate a fair price before you sign.
Whether you're staring at a $40,000 roof replacement quote in Orange County, chasing a stubborn roof leak in Riverside, comparing three contractor bids on a residential roofing job in Los Angeles, planning a larger construction project in San Bernardino, or trying to make sense of an insurance scope — you don't have to figure it out alone.
- Roof repair vs. replacement decisions
- Contractor bid review & comparison
- Roof restoration vs. tear-off advice
- New roof installation scoping
- Roofing price negotiation support
- Roof leak diagnosis & second opinions
- Residential roofing second opinions
- Homeowner construction project review
- Insurance claim scoping
- Pre-purchase roof condition reports
Service areas
Hiring a roofing contractor anywhere in Southern California?
Searching for a roofing contractor near you, a roofer in your city, or a free roof inspection usually ends the same way: a contractor's written estimate you have no way to judge. Frankly reads that estimate for you — in every Southern California city, from the coast to the Inland Empire and the high desert. Remote estimate and scope review is available to any homeowner in the region, and on-site roof inspections and consultations are offered throughout the counties below and the surrounding communities.
About “free roof inspections”: a free inspection from a roofing company is a sales visit — it costs nothing because the company expects to sell the work it finds. Take it if you like, then send us the estimate that comes out of it. We sell no roofing work, so there is nothing for us to upsell.
Orange County
Anaheim, Irvine, Santa Ana, Huntington Beach, Newport Beach, Mission Viejo, Fullerton, and more
- Roof estimate review · Orange
- Roof repair second opinion · Orange
- Roof replacement consulting · Orange
- Roof leak inspection · Orange
- Insurance claim review · Orange
Los Angeles County
Los Angeles, Long Beach, Pasadena, Santa Monica, Torrance, Glendale, Burbank, and more
- Roof estimate review · Los Angeles
- Roof repair second opinion · Los Angeles
- Roof replacement consulting · Los Angeles
- Roof leak inspection · Los Angeles
- Insurance claim review · Los Angeles
Riverside County
Riverside, Corona, Moreno Valley, Temecula, Murrieta, Menifee, Eastvale, and more
- Roof estimate review · Riverside
- Roof repair second opinion · Riverside
- Roof replacement consulting · Riverside
- Roof leak inspection · Riverside
- Insurance claim review · Riverside
San Bernardino County
San Bernardino, Rancho Cucamonga, Ontario, Fontana, Chino, Redlands, Upland, and more
- Roof estimate review · San Bernardino
- Roof repair second opinion · San Bernardino
- Roof replacement consulting · San Bernardino
- Roof leak inspection · San Bernardino
- Insurance claim review · San Bernardino
San Diego County
San Diego, Carlsbad, Escondido, Oceanside, Chula Vista, Encinitas, and more
- Roof estimate review · San Diego
- Roof repair second opinion · San Diego
- Roof replacement consulting · San Diego
- Roof leak inspection · San Diego
- Insurance claim review · San Diego
Ventura County
Ventura, Oxnard, Thousand Oaks, Simi Valley, Camarillo, and more
- Roof estimate review · Ventura
- Roof repair second opinion · Ventura
- Roof replacement consulting · Ventura
- Roof leak inspection · Ventura
- Insurance claim review · Ventura
See every city we serve for guidance specific to your area.
Not on the list? If you're a homeowner anywhere in Southern California with a roofing estimate, repair question, or construction project to review, get in touch.
Roofing blog
Southern California roofing, permits and insurance claims.
Plain-English posts on what roofing work costs here, how permits and inspections run, and how storm damage claims actually get paid.
Roofing Cost Per Square Foot in Southern California: How to Read the Number
How roofing estimates are priced per square and per square foot in Southern California, what moves the number, and how to compare two quotes fairly.
Roofing Permits in Southern California: Who Pulls Them and How Long They Take
When a Southern California roof replacement needs a permit, who is responsible for pulling it, what inspections happen, and how permitting affects your schedule.
How to File a Roof Storm Damage Claim in Southern California
Step-by-step guidance for Southern California homeowners filing a roof storm damage insurance claim: documentation, deadlines, adjusters, scope disputes and supplements.
Roofing services
Whatever the roofer quoted, we read it first.
Pick the work you were quoted. Each page explains what a fair scope contains and what usually goes missing.
Roof repair
Does the repair fix the cause, or just the stain? Repair vs. replace, answered.
Roof replacement
Layers, decking, underlayment, flashing, permit — checked line by line.
Roof inspection
Which findings are real, which are routine, and which are a sales pitch.
Storm damage
Contractor scope and insurer scope compared to the damage you documented.
Rejuvenation & restoration
Coatings and treatments: whether your roof is a real candidate, or isn't.
Costs, permits & claims
Cost per square foot, permit timelines, and how to file a storm claim.
FAQ
Roofer, roof repair & estimate questions homeowners ask.
Straight answers for Southern California homeowners weighing a roofer, a roof repair, or a full roof replacement.
- How do I find a good roofer in Southern California?
- Get at least three written estimates, verify each contractor's CSLB C-39 roofing license and workers' comp, and have an independent reviewer compare scope (tear-off, underlayment, flashing, ventilation) line by line before you sign. Frankly does this review for SoCal homeowners with no contractor commissions or kickbacks.
- How much does roof repair cost in SoCal in 2026?
- Most spot repairs in Southern California run $450–$1,800 depending on access, slope, and material. Full asphalt-shingle replacements typically fall between $9,000–$22,000, tile re-lays $15,000–$35,000+. Numbers above this range usually mean inflated overhead or unnecessary scope — get an independent estimate review first.
- Do I need a new roof or can it be repaired?
- If shingles are curling/cracked across most slopes, the deck is soft, or the roof is past 80% of its expected life, replacement is usually more economical. Isolated leaks, flashing failures, or storm damage on a roof under 15 years old are typically repairable. An independent inspection answers this without a sales bias.
- What's the difference between a roofing consultant and a roofing contractor?
- A roofing contractor sells and installs roofs. A roofing consultant is independent — they review estimates, verify scope, inspect workmanship, and advocate for the homeowner. Frankly takes no commissions or referral fees from contractors, so the advice is unbiased.
- Is a free roof inspection really free?
- A free roof inspection from a roofing contractor is a sales visit — it's free because the company expects to sell the repair or replacement it finds. That doesn't make it worthless, but it isn't independent. Frankly is not a roofing contractor and sells no roofing work, so our paid review has nothing to upsell. Many homeowners take the free contractor inspection first, then send us the written estimate that comes out of it.
- Do you review roofing contractor estimates in San Diego, Los Angeles, and Orange County?
- Yes. Written estimate and scope review is available to homeowners in San Diego, Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties, plus the surrounding Southern California communities. On-site consultations are scheduled by request in those same counties.
- How fast can I get an estimate reviewed?
- Upload your roofing estimate and you'll have a written, line-by-line review back within 48 hours — usually sooner.
Already have an estimate in hand?
Don't sign until you've had a frank, independent set of eyes on it.